Background

The client is a leading fixed and mobile company in The Netherlands and a leading European Telecom operator market. The client has outperformed its main competitors in the stock exchange market over the last years fundamentally due to the successful development of its multibrand strategy supported by MVNOs. After having succeeded with own and partner brands in different countries of Europe where it acts as MNO, the client is extending its reach into new markets, developing pan-European operations as an MVNE. Therefore, the company wanted to enter the Spanish and French MVNO market. The project's objective was to launch operations in Spain and France of an MVNE business for its own MVNO brands and their partners brands.

Valoris role

Valoris supported the client through:

Opportunity assessment and definition of a detailed business plan.

Support in the negotiations with the host MNO.

Support in the business development and negotiation process with partner brands.

Definition and implementation of the operational roll-out.

Development of the marketing and sales approach for own and partner brands.

Results

Successful commercial launch of the MVNE business and own brands.

The client is the largest MVNO player in the Spanish market through its own brands and partner brands.

For more information about Valoris and its Telecom practice, please contact us.