Background

The client is one of the main retailers in Germany with no telecom experience, but with an extensive distribution channel that can be leveraged to sell mobile products and services.

The project’s objective consists of launching a profitable MVNO business in a highly competitive market with a distinctive and successful value proposition for their target clients, minimum investment and fixed costs and minimum impact on its core business and its day to day business processes.

Valoris role

Valoris supported the client through:

Definition of the entry strategy.

Detailed plan & sales strategy to address the target segment.

Tariff design and handset portfolio definition and implementation in accordance to the marketing plan.

Process definition and implementation.

Results

Successful launch of the MVNO in planned timelines.

800 outlets with mobile products since day one.

After one year of operations, take-up of 500.000 customers with monthly revenues above 4 million euros.

The MVNO venture currently represents around 30% of the total net adds of the host MNO.

For more information about Valoris and its Telecom practice, please contact us.